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991.
Software piracy is a major global concern forbusinesses that generate their revenues throughsoftware products. Moral intensity regardingsoftware piracy has been argued to be relatedto the extent of software piracy. Anunderstanding of the development of moralintensity regarding software piracy inindividuals would aid businesses in developingand implementing policies that may help themreduce software piracy. In this research westudied the similarities and differences indevelopment of moral intensity regardingsoftware piracy among university students intwo different cultures, the U.S. and Thailand. In particular, we studied the influence of theimmediate community of individuals, such asother students, faculty, and other universityemployees, on the development of moralintensity regarding software piracy of the twogroups of students. Results indicate that, ingeneral, there are significant differences inmoral intensity regarding software piracybetween students from the US and Thailand, andthat gender differences also exist. Though theeffect of the immediate community on theself-perception of moral intensity regardingsoftware piracy of students was significant,there appears to be very little significantdifferences in this effect between the studentsin the two different countries studied. Thefindings have implications for teachingbusiness ethics, and for developing andimplementing policies to curb global softwarepiracy. 相似文献
992.
John C. Liechty Duncan K. H. Fong Eelko K. R. E. Huizingh Arnaud De Bruyn 《Marketing Letters》2008,19(2):141-155
The authors explore situations where consumers supplement their judgments with a measurement of uncertainty about their own
preferences, either implicitly or explicitly, and develop two sets of hierarchical Bayesian conjoint models incorporating
such measurements. The first set of models uses the relative location of a rating to determine the importance or weight given
to the rating, in a regression setting. The second set uses interval judgment as a dependent variable in a regression setting.
After specifying the models, the authors perform a theoretical comparison with a basic Bayesian regression model. They show
that, under different conditions, the proposed models will yield more precise individual-level partworth estimates. Two simulated
data examples and data from a conjoint study are used to illustrate the gains that could be obtained from modeling uncertainty.
In the empirical application, the authors show that model fit improves when ratings for items that respondents do not like are given more weight compared to ratings for items that they do like.
Electronic Supplementary Material The online version of this article (doi:) contains supplementary material, which is available to authorized users.
相似文献
John C. LiechtyEmail: |
993.
994.
Stacey?M.?BaxterEmail author Jasmina?Ilicic Alicia?Kulczynski Tina?M.?Lowrey 《Marketing Letters》2017,28(4):565-577
We examine whether phonetic symbolism effects are conditional on the development of phonological awareness (an ability to recognize sounds in words). Further, we introduce sublexical priming as a means to enhance phonetic symbolism effects. Across four experiments, we demonstrate that product evaluations, consistent with phonetic symbolism theory, are more (less) likely when a child is older (younger). Specifically, older children who can recognize sounds in words perceive back vowel brand names (e.g., Vopoz) as slower, heavier, larger, smoother, creamier, chewier, and thicker than brand names with front vowel sounds (e.g., Vipiz). In addition, we show that phonetic symbolism effects manifest when younger children (low in phonological awareness) are primed to focus on parts of a word/s, which we term sublexical priming. We present embedded tasks and chunking of brand names as strategic communication techniques that can be implemented as sublexical primes to enhance phonetic symbolism effects in younger children. 相似文献
995.
This paper examines the economic impact of implementing Corporate Social Responsibility (CSR) in the supply chain operations of multinational corporations (MNC). Because they have global supply chains in emerging markets, MNCs face certain operational challenges. For example, unethical operations often result in a huge loss to MNCs in the long run, even though their initial cost seems to be low. In this paper, we extend the Bullwhip Effect theory in supply chain management to the ethical operations context, and define and evaluate a special Bullwhip Effect due to Unethical Operations (BEUO). Using economic data from various sources including Ford, Toyota, and GM in the auto industry, we first estimate the indices of BEUO for the three companies and demonstrate the economic necessity for MNCs to incorporate CSR with supply chain operations. We then propose a coherent approach, blending what we term the bottom-up and proactive methods, to achieve such an outcome. The bottom-up approach requires MNCs to switch their focus on stakeholders, shifting from shareholders to consumers and workers, and on decision levels from public relationships to supply chain operations. The proactive approach recommends initializing specific CSR operations to mitigate the negative impact of BEUO. Both theoretical analysis and case studies are conducted to evaluate our developed propositions that MNCs adopting the proposed CSR operations will in the long run achieve better economic performance. Recommended actions for implementation, based on best practices, are also presented. 相似文献
996.
This article contributes to the discussion on the economic effects of TTIP by focusing on the opportunities for the participating economies of enhancing their innovative capacities. Referring to the insights of Neo-Schumpeterian evolutionary innovation economics the article concludes that according to the currently published documents the legal properties of TTIP can harm the ability of states to adapt their regulatory standards — a main instrument for a dynamic and technology-specific innovation policy. The missing flexibility for the new supranational standards can be a major reason for difficulties in the reform of standards aiming at a “creative disturbance” of market processes by the state in order to stimulate innovative activities and to induce additional growth. 相似文献
997.
998.
This study presents a signaling model of advertising for horizontally differentiated products. The central ingredients of
the model are two important characteristics of advertising—targeting, and noisy information content. The theory yields interesting
results about the informational role of targeted advertising, and its consequences. First, targeting can itself serve as a
signal on product attributes. Second, the effectiveness of targeting depends not only on firms knowing consumer preferences,
but on consumers knowing that firms know this. This creates a distinction between strategies of targeting and personalization.
Third, the effectiveness of targeting in equilibrium may (far) exceed the information contained directly in the targeted message.
Fourth, information content is not, however, superfluous. Specifically, when ads contain no information, a targeting equilibrium does not exist. Together, these results reveal how advertising conveys information both
through the content of the message and the firm’s choice of advertising medium. Furthermore, the model is robust to the various
critiques of prior work on ads-as-signals: namely, that ad content is irrelevant, ad exposure is unnecessary, and the choice
of ads as signals is inherently arbitrary.
相似文献
Ron Shachar (Corresponding author)Email: Email: |
999.
We examine the relative roles of marketing actions and product quality in determining commercial success. Using the motion
picture context, in which product quality is difficult for consumers to anticipate and information on product success is available
for different points in time, we model the effects of studio actions and movie quality on a movie’s sales during different
phases of its theatrical run. For a sample of 331 recent motion pictures, structural equation modeling demonstrates that studio
actions primarily influence early box office results, whereas movie quality influences both short- and long-term theatrical
outcomes. The core results are robust across moderating conditions. We identify two data segments with follow-up latent class
regressions and explore the degree of studio actions needed to “save” movies of varying quality. We finally offer some implications
for research and management. 相似文献
1000.
Alfred Boss Senior economist Kiel Institute for World Economics Germany. 《Intereconomics》2006,41(1):44-48
It is often feared that tax competition might lead to a “race to the bottom” and that the consequence of a reduction in tax
rates on capital income would be shrinking capital income tax revenues and difficulties for national governments to perform
their usual tasks. The following paper analyses what happened to tax revenues in a number of OECD countries. It turns out
that taxes on capital income contribute to the financing of public expenditure to a more or less unchanged extent; nor are
there significant changes in the level and structure of total tax revenues.
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